Recent work
Real roofing sites, live and booking jobs right now.
Not mockups. Real, custom websites we designed and built, live and working for roofing companies right now.
Homeowners are starting to ask AI who to call, and most roofing sites are invisible to it. We build yours to get found by AI and Google, then convert 3–4 of every 100 visitors into a lead instead of the usual 1–2. Here's what that gap is worth over a year.
New: watch AI name a roofer in your town→A real, one-on-one call, never an automated report · The best practices are yours to keep either way
Book your audit and get a $1,000 credit toward your new website.
Example: 1,000 visitors a month · $9,000 average job · 25% of leads booked.
Homeowners are already asking ChatGPT, Google's AI Overviews and Perplexity “who's a good roofer near me?” and getting back a short list of names, not ten blue links. Most roofing sites are invisible to those tools. That's the opening: get built for AI search before the rest of your market wakes up to it.
people ask ChatGPT something every week.
Source: OpenAI, 2025people now see Google's AI Overviews in search.
Source: Google, 2025projected drop in classic search clicks by 2026 as people shift to AI.
Source: GartnerWe structure your site with schema, entity data and answer-ready content that AI tools actually read and cite, so your business can surface as the answer, not get skipped.
We monitor where you show up across AI search and report it plainly: what's working, what's next. No hand-waving, just where you actually stand.
While other roofers fight over the same ten Google results, a site built for AI search gets a head start on a channel most of the market hasn't even noticed yet.
AI search is new, and nobody can promise you a #1 spot in ChatGPT. Anyone who does is guessing. What we can do is build your site the right way for it and actually track your presence, so you're positioned for where roofing customers are already starting to look.
Enter your URL and we'll pull up the checklist we run. We go over the best practices live, and free, on your call.
Most roofing sites we audit miss at least 3 of these 5. See exactly where yours stands.
This is the checklist. Your live conversion audit shows where your site actually stands.
Your reputation and your Google ranking earn the visit. What happens in the next few seconds decides whether it becomes a booked inspection or a lost one. Here's what the data says, and what we build for.
More than half of mobile visitors leave a page that takes over 3 seconds to load. That's half the homeowners who found you on Google gone before they read a single word.
Around 70% of home service inquiries start on mobile, and 84% of homeowners check Google before choosing a contractor. If it fights the thumb, they're gone.
A typical roofing site converts just 1–2% of visitors into a lead. The sites we build convert 3–4%. You don't need more clicks, you need a site that closes the ones you already get.
91% of homeowners read reviews, and most won't consider a company under 4 stars. SEO can bring them to the page, but only the site closes the doubt, so reviews, licensing and guarantees sit front and center.
78% of homeowners hire whoever gets back to them first. Every lead you earn is hard-won, so we wire tracking and instant lead routing so none slip away.
Not decoration. It's built on data from 400+ roofing companies and 3,000,000+ leads. The kind of roofing-specific proof most agencies will never have. Four moves take a site from "looks nice" to "books jobs."
Before a single page is designed, we map your market, your competitors, and exactly what a homeowner searching "roof repair near me" at 9pm is actually thinking. The whole site gets built around that decision, not around what looks pretty in a template.
Trust in the first scroll, because roofing is a fear purchase. One clear next step on every screen. A free-inspection offer instead of a dead "contact us" form. It's the same conversion architecture that lifts our roofing sites to 2–3x the industry average, applied to yours.
We build lean and custom so the site loads in under two seconds and feels effortless on a phone, where most of your homeowners actually are. No page-builder bloat, no bounce before they book.
Tracking, lead routing and follow-up wired end to end, so no lead slips and you can see exactly where every one came from. Then we optimize on the data, because the first version is a starting line, not a finish line. This is the part almost every web company skips.
Not mockups. Real, custom websites we designed and built, live and working for roofing companies right now.
Most roofing sites are built by someone decorating a page. Ours are engineered on data from hundreds of roofers. Same price range, completely different outcome.
No months-long project, no mystery deliverables. Here's exactly what's in every build, and how fast it's yours.
We learn your market, your goals, and what your homeowners need.
We design and write the site around booking jobs, then you review.
We build it, wire the tracking, test everything, and take it live.
We host, maintain and keep improving it as the data comes in.
An instant quote tool lets a homeowner get a ballpark on their roof in seconds, then book, without waiting on a callback. Most roofing sites don't have one. Yours does, built right in.
RoofRange comes standard on every Salty's Media website. No separate subscription, no per-market fee, nothing extra to buy.
Includes normal monthly usage. Additional charges apply above a fair-use submission volume.
SEO without a converting site is filling a leaky bucket: double your traffic at a bad conversion rate and all you've doubled is a bad number. And “roof leak repair near me” is the most expensive, hardest-won visitor there is to waste. So we build both halves as one: ranking, the map pack and AI to get homeowners found, wired into a site that turns them into booked jobs.
SEO decides how many homeowners find you. Your website decides how many actually call.
of all Google searches are looking for something local.
Source: Googleof people who search “near me” on a phone visit a business within a day.
Source: Googleof homeowners read online reviews before choosing a local company.
Source: BrightLocalGoogle now factors whether visitors stay or bounce, so a site that converts also climbs the results. SEO and conversion aren't separable. Location pages, clean fast code and on-page fundamentals come built in.
We optimize your Google Business Profile end to end: categories, service areas, photos and weekly posts. It positions you to show up in the local three-pack, where most of the clicks go.
Every new Google review gets a fast, on-brand reply automatically. No review left sitting. It keeps your profile active, a signal Google rewards, and shows homeowners you're on top of it.
We report your local rankings, map-pack position, traffic and calls in plain numbers, plus where you're surfacing in AI search, so you always see what's working and what's next.
We don't sell magic rankings. We do the fundamentals right and report your rankings, traffic and calls in plain numbers, so you always see where you stand, never a vague promise.
We'd rather be upfront than waste your time. Here's who gets the most out of a Salty's build.
Contractors on what changed after they partnered with Salty's Media. Tap any card to watch.
Salty's Media has generated over 500,000 leads for my company.Mike Feazel · Founder & CEO, Roof Maxx
Fill out the short form and we'll reach out to set a time. It takes 30 seconds and tells us a little about your business first.
We hop on a live screen-share and go over the best practices that make a roofing website book jobs, and where yours can improve.
If it's a fit, our system builds your new site fast. You get a smooth, scalable site engineered to turn traffic into booked inspections.
Yes. No charge, no obligation. You submit your details, we set a time, and you get a live one-on-one call where we walk your site against the best practices that book jobs. Everything we cover is yours to keep, even if we never build together.
Both, and that's the whole point. A site nobody can find doesn't book jobs. Every build includes the local SEO foundation, your Google Business Profile, location pages and a review engine that get you found, wired into a site that converts the traffic once it lands. The site and the SEO are one system, not two invoices.
Far less than a traditional agency, because we build on a proven system instead of starting from scratch each time. We'll give you exact pricing on the call once we see your goals. Put it in perspective: one extra booked roof usually covers the whole site, and it's built to bring in far more than that.
Weeks, not months. Our system handles the heavy lifting, so most of your time is a quick kickoff and a review. We keep the back-and-forth minimal so you can stay focused on the roofs.
Straight answer: your site starts converting the day it goes live, but SEO is a long game. Local rankings and the map pack build over months as your work adds up in Google's eyes. It's not overnight, and anyone promising page one in two weeks is guessing. We do the fundamentals right and show you the numbers as they move. Most roofers feel it compounding over the first few months.
Bring it. A good-looking site that doesn't book jobs is just an expensive business card. We'll pressure-test yours against the same standards that get our roofing sites to 2–3x the industry average and show you exactly where it's leaving jobs on the table.
Roofing is our home turf, over 400 roofing companies, 3,000,000+ leads generated, and the flagship partner behind Roof Maxx. Could we build a site for a dentist? Sure. Would it be as sharp as what we do for roofers? Not a chance. That depth is the whole point.
When a homeowner needs a roof, you should be the obvious, trusted name, not the third link they scroll past. We build the site that makes your competition look like amateurs and puts you at the front of your market.
Get my conversion auditPicture your phone buzzing with new jobs. That's a website doing its work. Fill this out and we'll set up your free conversion audit.
Backed by our satisfaction guarantee. Not happy with your new site? We keep working until you are.
Thanks, we've got your details. We'll reach out personally to lock in your conversion audit.